Adequate Social Media Analytics Tools knowledge

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. You can either have a dedicated social media analytics tool for each site or have a tool that covers all of the networks you are on.

Inbuilt Social Media Analytics Tools

Several social networks provide the ability to analyze your efforts from within the platform themselves. The functionality of these tools can be a little restrictive compared to a specialized analytics tool, but as they are free and available to all, they are a good place to start.

• Facebook Insights
• Pinterest Analytics
• Twitter Analytics
• Instagram Insights
• YouTube Analytics
• Google Alerts
• Google Analytics

Cross-platform social media analytics tools

Brand24 

Offers a 14-day free trial, with a personal/small business package at 49/month

Twazzup

Search for a brand, keyword or a hashtag to find real-time monitoring and analytics.

Simply Measured

They provide insights such as Facebook content, competitor and fan page analysis, key Twitter analytics, Instagram engagement, content and trends analysis and many others.

Social Mention

Social mention is free and provides a real-time platform that allows search and analysis of social media. Mentions are organized into a single stream, and includes top keywords, hashtags, and sites. Influence is measured by Strength, Sentiment, Passion, and Reach.

SumAll

SumAll is a cross-platform social media analytics tool that produces attractive charts to help you understand the correlation between your social channels.

Daily email updates allow you to keep an eye on top level metrics, and the platform allows you to dive in deeper. Costs $99/month, with a 7-day free trial.

Cyfe

Sign up for free to create a dashboard that can track a wide range of networks. A wide choice of widgets allows you to monitor networks, accounts, and pages. The paid account adds more functionality for $19/month.

Quintly

Quintly covers Facebook, Twitter, Google+, LinkedIn, Instagram and YouTube, and it has a free tool for Facebook analytics. Quintly is a dashboard tool. It comes with a standard dashboard that can be customized with widgets to suit your needs and track the metrics that matter to you.

The free plan allows analytics for 3 Facebook pages, giving you a breakdown of follower and engagement statistics. Paid plans start from €129/month, with a 14-day free trial.

Brandwatch

Monitoring conversation around your brand online to undertaking competitive analysis. From unearthing important consumer insights to undertaking campaign intelligence.