Top 3 Trends in SEO for 2020 You Need to Know

To every one of the individuals who thought Website design enhancement was never again applicable, shock, it is and maybe considerably more significant than any time in recent memory. 

That being stated, there have unquestionably been some fascinating movements with regards to center just as new instruments to advance your site for 2020. Investigate the accompanying enormous patterns that your organization ought to execute to remain on top of things.

Trend #1: SERP’s

Prior to the recent algorithm, called BERT, if you used words that were not helpful to the search query or needed to be understood in context Google would provide an incorrect answer. Here is an example of how that worked before BERT:

If your business sells exam study guides for adults, in the past the SERP would provide incorrect options focusing on individual words. So instead of adults, you may get search results for young adults or even a specific grade level. Now, with BERT, your customer can find you based on full context. For the customer that’s convenient but for your site that means little to no clicks unless you change something fast.

Trend #2: Keyword Research More Important than Ever

As stated previously consolidation on SERP’s means you need to up your keyword game fast. SEO services London can help you devise and implement a killer plan that will help you increase ranking and organic traffic despite consolidation that creates “zero-click searches”.

You can also try mixing the most popular SEO tools to help you rank. Here are a few tools that are highly recommended:

1. Google Keyword Planner
2. SEMrush
3. Ahrefs
4. Answer The Public
5. UberSuggest

Trend #3: Metrics

We all know that without metrics our site is doomed. While you may be checking your analytics regularly, you may find that different metrics are affecting your sites ranking more than ever before. Be sure to pay close attention to the following engagement metrics so you know your site is quality:

Your bounce rate matters. Reviewing how many people come and leave quickly will help improve your site’s content and inspire you to add interactive content such as video and infographics to keep your visitors engaged longer.